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    La medición de la audiencia de medios en tiempos de crisis

    COVID 19 Audience Measurement ES

    Hay muchas cosas que evitan o retrasan el cambio en ámbitos de la vida y los negocios. Estos incluyen miedo a lo desconocido, precaución natural e incluso la sensación de que si algo no está roto no hay necesidad de arreglarlo. Dentro del mundo de la medición de audiencia, existe una necesidad crítica de estabilidad y confiabilidad, por lo que el cambio, si ocurre, debe manejarse cuidadosamente.

    Pero cuando nos vemos forzados al cambio, debemos tomar ventaja de las oportunidades que se pueden presentar, para aprender tanto como podamos sobre métodos alternativos y lograr el mismo objetivo: entregando datos de Audiencia sólidos y creíbles.

    29 June 2020
    Media & Entertainment
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    The Directory

    Ipsos Knowledge Center: The Directory

    The full collection of white papers and reports from the Ipsos Knowledge Centre.

    15 January 2018

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