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Society - 28 December 2020

Global predictions for 2021

After a 2020 that is rated as the worst year for some time, people around the world...

Customer Experience - 31 March 2021

Ipsos Social Talks: Shopping Online During the Pandemic

Customer experiences across the e-commerce journey in GCC.

Customer Experience - 18 February 2021

GCC Tech Tracker 2020

A study of internet, content, and technology consumption in Saudi Arabia, UAE, Qatar,...

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update - January 2021

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.

Ipsos Update 5 January 2021

Global predictions for 2021

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

Analytics 28 December 2020

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Audience Measurement 25 June 2018

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Ethnography 11 June 2018

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

Consumers 3 May 2017

Ipsos

Results of the May 2021 Primary Consumer Sentiment Index (PCSI) in #KSA, released by Ipsos, reveal a slight increas… https://t.co/CvRfHmh82q

11:01 AM - 10 June 2021

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