Ipsos | Global Market Research and Public Opinion Specialist

Consumer & Shopper - 15 September 2020

Global consumer sentiment continues inching up

More countries saw gains than incurred losses in the past month, but consumer...

Corporate - 1 October 2020

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a...

Society - 19 May 2020

QATAR’S MOST SUPPORTIVE BRANDS

The Top 10 Most Supportive Brands perceived in Qatar when Ipsos asked residents of...

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Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

Ipsos Update 1 October 2020

Global consumer sentiment continues inching up

More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.

Globalisation 15 September 2020

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Audience Measurement 25 June 2018

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Ethnography 11 June 2018

Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

Consumers 3 May 2017

Ipsos

Using social listening data supported by a quantitative survey, this report looks at how attitudes towards #travel… https://t.co/Hl9JGTZ2m9

11:35 AM - 14 October 2020

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