• Home
  • Customer Experience

Customer Experience

QATAR’S MOST SUPPORTIVE BRANDS
Customer Experience Survey

QATAR’S MOST SUPPORTIVE BRANDS

The Top 10 Most Supportive Brands perceived in Qatar when Ipsos asked residents of Qatar which companies do they think have best participated in supporting the country during the current Covid-19 crisis
Ipsos | Understanding Cultural Bias
Customer Experience Publication

When Difference Doesn’t Mean Different: Understanding Cultural Bias

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
Path to Purchase
Consumer Behaviour Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.