Ipsos Update

Ipsos Update - May 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

Viewability Matters

What advertisers need to know about advertising viewability.

Ipsos Update - April 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural…

Ipsos Update - March 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Ipsos Update - February 2018

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.

Get Fair or Fail: Why Fairness is Key to Business Success

Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?

Ipsos Update – January 2018

Happy New Year! Welcome to the first 2018 edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.