Consumers

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

Socialised product evaluations via user ratings and reviews.

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.

This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.

This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.

Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.