對汽車產業來說，VR（Virtual Reality，虛擬實境）是沉睡的巨人嗎？
世界領先的企業都在利用VR（虛擬實境）技術幫助他們成為優勢品牌，未來VR的使用只會多不會少，現在汽車製造商，也是時候該上船了！The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now!
是時候改變了嗎？有些產業在過去幾十年來，一直都以差不多相同的方式在運作，且也保持地不錯。但對另一些產業來說，故步自封已經不再可行了。技術能夠讓企業徹底思考他們的核心流程，而且往往是以革命性地精簡物流步驟及提高效率使成本大幅減低的方式。對於汽車產業來說，VR可能只是個創新的新鮮東西，但是想一下以下兩種情形，一種是利用VR來模擬新車實境讓消費者進行評估，另一種則是製作實體原型再將他們運往世界各地。製造商肯定是會選擇能夠節省巨大成本的方式，更不用說還可以在開發階段省去大把時間。但是，這個產業真的能夠接受這項技術嗎？
Is it time for a change? Some industries have been doing things in much the same way for decades, and that is still valid. For others, the “because we’ve always done it that way” philosophy needs updating. Technology is allowing companies to completely rethink their core processes, oftentimes in revolutionary ways that mean substantial cost savings, in streamlining logistics and gaining efficiencies. For the automotive business, virtual reality may be just that innovation. Imagine evaluating a new car model with a virtual reality simulation vs constructing physical prototypes and transporting them around the world. Manufacturers would enjoy enormous savings, not to mention the time they could shave off the development phase. But can the industry embrace it?