Ipsos unveils new look

全球前三大的市場研究公司益普索 (Ipsos),今天我們發表了全新的品牌識別及活動,主要專注於公司與組織對於可靠數據和知識型決策的需求。Ipsos, the third largest market and opinion research company in the world, today revealed a new brand identity and campaign that focuses on the companies and organisations’ need for reliable data and knowledge-based decision-making.

益普索的標語「Game Changers」代表了我們的企圖心,也就是我們全球5000多個客戶能更輕鬆地駕馭這個快速變化的世界。
 
當今世界瞬息萬變,對於基於可靠資訊來有信心地做出決策的需求從未如此強烈。在益普索,我們相信,客戶希望我們成為他們忠實的合作夥伴,而不僅僅是數據提供商。他們需要益普索提供精準且確實的資訊,使他們能將這些資訊轉化為可實踐的市場行動方案。我們的專業團隊對於市場和客戶需求始終保持強烈的好奇心,他們提供的解決方案不僅基於最精準的分析和評估結果,同時還將他們對於社會、市場、人群的深刻洞察融入其中。為此,我們運用最頂尖的科學、技術和專業技能並以安全、簡單、迅速且確實的準則為前提來執行。藉此我們的客戶能做出更快速、更明智且大膽的決策。
 
最終,我們將成功的秘訣總結成一個簡單的道理:
「當你胸有成竹,你就勝券在握(You Act Better When You Are Sure)
 
Ipsos’ tag-line, “Game Changers”, summarises the company’s ambition to help its 5,000 clients to navigate more easily the deeply changing world.
"In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. 
 
Ultimately, success comes down to a simple truth: 
“YOU ACT BETTER WHEN YOU ARE SURE. “