讓您的品牌搖滾起來
對於品牌來說，接觸消費者並且感動他們，從未像現在如此艱難過。我們都一同見證了全球化造成品牌倍增、數位化讓更多內容及管道被開發，在戶外、在我們的口袋，甚至在我們的電冰箱上，都能是行銷活動的管道。
It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. New channels open every day – outdoors, in our pockets, even on our fridges - through smartphones, connected screens and the Internet of Things.
每天都有成千上萬的品牌資訊在轟炸我們，而我們卻越來越少關注這些資訊，反而大多時候是選擇跳過、快轉，或是同時執行其他多個工作。
品牌溝通必須徹底地改造，才能成功地獲得人們關注的機會。因此，品牌溝通需要搖滾！沒錯，就是字面意義上的搖滾。
如何才能讓你的品牌搖滾？益普索在這邊從過去許多品牌溝通的研究調查中，整理出五個重點。
People are bombarded with thousands of branded messages every day, and pay less and less attention. They skip, fast forward, and multitask more and more.
To succeed, brand communications must reinvent itself to even get a chance to earn people’s attention. They need to rock. Literally.
How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
