Artificial Intelligence (AI)


Advertising Ipsos Voices

破格故事:敘事方法如何決定創意成效

停止推銷,開始說故事。

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
Ipsos Update Publication

Ipsos Update – January 2026

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

促進合成數據

在這份益普索觀點報告中,探索我們最領先業界的技術與框架,了解如何透過有效的促進合成數據,為您的數據洞察帶來革命性變革。
Politics Survey

了解美國最新動態與全球觀點 : 2026年 1月

閱讀每月來自益普索的最佳見解 —— 為全球民眾量身定制的美國報告
Education Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
醫療保健 Publication

Ipsos 推出 GLP-1 PersonaBot,協助企業掌握肥胖治療市場新動態

Ipsos 推出最新 AI 驅動創新技術,為快速變化的消費者肥胖治療市場提供深度洞察,同時進一步鞏固了 Ipsos 在市場研究領域運用 AI 人工智慧的領導地位。