Society


Global predictions for 2022

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
Society Survey

Coronavirus no longer the world’s top worry as it is overtaken by economic concerns

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
Society Survey

Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three

2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
Sustainability Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
Society Publication

全球民眾究竟在憂心什麼呢?

益普索「全球憂心議題調查」詢問各地和全球最受關注的社會與政治問題,並訪問全球28個國家超過一萬九千名受訪者關於在他們國家內他們最擔憂的事情。它提供一個社會的現況並可做為一個追蹤指標來識別短期及長期的變化。Ipsos’ What Worries the World survey diagnoses the biggest social and political problems at both local and global levels, asking 19,000 citizens in 28 countries their opinion on the most worrying issues for their nation. It provides a snapshot of the national mood and serves as a tracker that identifies short or long-term shifts in public feeling.
Society Survey

感知與現實的距離──事情不像你想的那麼糟

益普索(Ipsos)「感知的危險(Perils of Perception)」研究開始於2013年,致力於瞭解全球主要國家的民眾對於全球焦點議題與母國社會概況「感知」與「實際情況」的差異程度。今年的研究針對全球38個國家、年齡介於16到64歲的民眾進行調查,每個國家分別取樣500到2000人不等。在許多議題,如謀殺率、恐攻死亡人數、青少女懷孕、糖尿病、人民健康等方面,民眾普遍將自己國家的情況想得很糟。