未來保險品牌的新建立方針
面對訊息傳播快速的網路世界，以及不同投保通路的快速發展，保險業者應該建立更鮮明的品牌形象。不論是透過強化第一線人員與消費者間的互動關係，或是設立標準的服務流程等方式，業者應該努力讓消費者在每一次的互動中，留下對該品牌的正面印象。In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies.
隨著民眾對保險商品的接受度越來越高，保險業者也紛紛依民眾需求，推出許多不同類型的保險商品，例如近年來保險業者所設計的「外溢保單」（保戶透過主動降低自身風險或提高健康狀況，以降低保險費率，例如以維持良好的駕駛行為，來降低車險保費）即是一例。
As customers are more likely to accept insurance products nowadays, insurance companies have also launched various insurance policies to meet customers’ need. 「Spillover Policy」is one of examples, that buyers could cut down their premium rate by reducing the risk or improving their body health. For instance, drivers could reduce their auto premium rate by maintaining good driving behavior.
