This sentiment is shared by a majority of consumers in each of the 28 countries covered in the research. Agreement tops 80% in 18 of these countries and it is particularly widespread in Serbia (93%), Peru and Russia (both 88%).
People say they are ready for change. Three in four global consumers (75%) now agree they want to buy products with as little packaging as possible, a figure which rises to 81% in Great Britain, Hungary and Peru and 86% in Serbia.Meanwhile, 71% globally believe that single use plastic products should be banned as soon as possible,and support for such a move breaks the 7 in 10 barrier in 19 of the countries surveyed. People in the US show lower levels of approval, with 57% favouring a ban.
The survey points to potential benefits awaiting manufacturers who make the switch: 75% of global consumers (71% in the US) say they feel better about brands which make changes to achieve better environmental outcomes.