一個亂丟棄的世界:塑膠包裝和包裝廢棄物面臨的挑戰

益普索最新的全球顧問調查 (Global Advisor Survey) 顯示,全球有高達8成的民眾認為製造商應當將包裝的製造減量以利於循環利用和回收再生。Our latest Ipsos Global Advisor survey finds 80% of people around the world saying that manufacturers should be obliged to help with the recycling and reuse of the packaging that they produce.

在調查涵蓋的28個國家中消費者幾乎都認同這個理念。當中更有18個國家,超過8成的民眾支持這個理念。某些國家的比例更為明顯,在塞爾維亞有高達9成的民眾支持,在秘魯和俄羅斯則有88的民眾支持。
 
民眾準備好迎接改變了! 四分之三(75%)的消費者認同他們更願意購買不過度包裝的商品。在英國這個比例超過八成來到81%,而在塞爾維亞則高達86%同時間,全球有71%的民眾認為應該儘快禁止使用一次性的塑膠產品。在調查的19個國家中,有高達7成民眾支持此項政策推動。然而在美國,人們對於禁止使用一次性的塑膠產品的認同感較低,僅57%的民眾願意配合。
 
調查也指出,能夠做出改變的製造商將會有相當的潛在利益全球有75%的消費者(美國為71%)民眾表示,會因為企業對於社會、環境永續發展有所貢獻而進而對品牌產生好感。
 
This sentiment is shared by a majority of consumers in each of the 28 countries covered in the research. Agreement tops 80% in 18 of these countries and it is particularly widespread in Serbia (93%), Peru and Russia (both 88%).
 
People say they are ready for change. Three in four global consumers (75%) now agree they want to buy products with as little packaging as possible, a figure which rises to 81% in Great Britain, Hungary and Peru and 86% in Serbia.Meanwhile, 71% globally believe that single use plastic products should be banned as soon as possible,and support for such a move breaks the 7 in 10 barrier in 19 of the countries surveyed. People in the US show lower levels of approval, with 57% favouring a ban.
 
The survey points to potential benefits awaiting manufacturers who make the switch: 75% of global consumers (71% in the US) say they feel better about brands which make changes to achieve better environmental outcomes.