Trust

How Trust Drives AI Adoption in Customer Experience
Customer Experience Ipsos Voices

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.
Why AI Efficiency Alone Isn’t Enough for Great Customer Experience
Customer Experience Ipsos Voices

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.
Ipsos Global Trustworthiness Index 2026
Trust Survey

Ipsos Global Trustworthiness Index 2026

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.