Cookie policy

This site, www.ipsos.com (“Site”), uses cookies which helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

What is a cookie?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, if you agree. Cookies contain information that is transferred to all read from your computer's hard drive.

Types of cookies

The following cookies are used on this Site:

  • Operating or strictly necessary cookies. These are cookies that are required for the operation of our Site.
  • Performance and analysis cookies. These cookies allow us to recognise and count the number of visitors to our Site and see how visitors use our Site. These cookies help us to improve the way our website works. This information is also received by third parties as shown below for this purpose.
  • Targeting cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site more relevant to your interests. This information is also received by third parties as shown below for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Operating or strictly necessary cookies

Name of the cookie What does the cookie do? Type Expiration period Can be reset? Provider/Recipient
cookie-agreed Remembers cookies popup state. 1st Party 100 Days No Ipsos.com
cookie-agreed-version Remembers cookies popup version. 1st Party 100 Days No Ipsos.com
cookie-agreed-categories Remembers cookies popup categories. 1st Party 100 Days No Ipsos.com
SSESS%{session_id}% Remembers the session id to store session purpose data. 1st Party 23 Days No Ipsos.com
__cf_bm Identify and mitigate automated traffic. 3rd Party 30 minutes No Cloudflare.com

Performance and analysis cookies

Name of the cookie What does the cookie do? Type Expiration period Can be reset? Provider/Recipient
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1st Party 13 months Yes Ipsos.com, Google
_gat Used by Google Analytics to throttle request rate. 1st Party 1 Day Yes Ipsos.com, Google
_gid This cookie is used to distinguish unique users. 1st Party 1 Day Yes Ipsos.com, Google

Targeting cookies

Name of the cookie What does the cookie do? Type Expiration period Can be reset? Provider/Recipient
_gclxxxx This is the Google conversion tracking cookie. It allows us to count visits and traffic sources, so we can measure and improve the performance of our site. 1st Party 3 months Yes Ipsos.com, Google
_gcl_au Used through Google Analytics to understand user interaction with the site and advertising. 1st Party 3 months Yes Ipsos.com, Google

Please note that third parties may also use cookies, over which we have no control, like YouTube for embedded videos or when following any buttons like Facebook, LinkedIn, YouTube, or Twitter. These cookies are likely to be analytical/performance cookies or targeting cookies.

Your preferences

If you do not want us to use cookies as we have outlined above, or if you change your mind after having consented to our use of cookies, you may delete and block cookies on this site via your browser. If you use your browser settings to block all cookies (including essential cookies) parts of our website may not work.

You can control the storage of cookies and change your consent at any time by clicking here.