Media

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

MediaCell is a versatile solution with a number of potential applications.