Consumer Behaviour


Consumer Behaviour Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.

Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
Food & Beverage Publication

How Food Shopping Habits Are Being Transformed By Tech

Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.
Consumers Publication

Africap - African Youth

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.