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Trends & Prospective

Electrification
Consumers Publication

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
The Revolution of Artificial Intelligence at Work
Artificial Intelligence Publication

The Revolution of AI at Work

Global survey by BCG GAMMA and Ipsos finds overall optimism toward Artificial Intelligence in the workplace but large national differences and significant worries about privacy, job security, and economic equality.
‘Natural’ food: What Does it Mean to Consumers?
Food & Beverage Publication

‘Natural’ food: What Does it Mean to Consumers?

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
Virtual Reality: Hype or the Future?
Virtual Reality Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Heading For Africa
Brands Survey

Heading For Africa

The newly created Ipsos division presents the results of its first Youth Africa survey.