The adoption of mobile technology, the rise of social media and the rollout of digital broadcasting services: the media landscape in the Middle East and Africa has drastically changed over the past decade. This year, Ipsos celebrated the fifth releases of the Affluent Survey Middle East and the Affluent Survey Africa, that map these shifts in detail. What’s new in media in Africa and the Middle East? Who are these Arab and African Affluent with high spending power? And how can you as a brand reach these top-level consumers?
In this webinar, we will discuss:
- The importance of international media brands in the Middle East and Africa
- How Arab and African Affluent follow the news in a digitalized media landscape
- The continuing growth of social media as platforms for news and information
- Overall demographic and economic developments in the Middle East and Africa, and why they matter for brands targeting Affluent