Consumers

Ipsos Launches Product Intelligence
Product Testing Survey

Ipsos Launches Product Intelligence

Socialised product evaluations via user ratings and reviews.
Public opinion on a future with driverless cars
Public opinion Survey

Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
African Lions: Who are Africa’s rising middle class?
Middle-Class Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
Ipsos Mobile App
Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
African Youth: Who Is The Young African Consumer?
Consumers Publication

African Youth: Who Is The Young African Consumer?

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.