Speakers

David Guldager

CEO & Founder

Dardan Dashaj

GTM, Azure, Microsoft 

Frank Brezout

Human & Brands Insights Director, L'Oréal

“LET AI TAKE YOUR JOB - TO NEW HEIGHTS”

David Guldager will take the audience through the wild world of artificial intelligence, showing examples from both the real and digital world, and, most importantly, providing insights into how to navigate a world filled with AI.

WHAT YOU’LL LEARN: 

• Wild world of artificial intelligence 
• Real world and digital examples of AI
• Insights into how to navigate a world filled with AI

“HOW AI CAN TRANSFORM YOUR BUSINESSES“

Join Dardan Dashaj from Microsoft as he shows how AI is changing the way we think of productivity and innovation. From initial doubts to concrete results.

WHAT YOU’LL LEARN: 

• AI can improve the way you work​
• See real-life examples​
• Uncover potential uplifts and pitfalls

“HUMAN + AI: TRANSFORMING CONSUMER INSIGHTS AT THE SPEED OF TECH”

At L'Oréal, we're harnessing the power of AI to bring our market research to the next level. Join us to explore the practical applications, lessons learned, and strategic insights gained on our AI journey.
 

WHAT YOU’LL LEARN: 

• The practical applications
• Lessons learned and pitfalls 
• Strategic insights gained

Henrik Fabrin

AI Lead, Danish Industry

Jenny Syddall

Director of Group Insights & Analytics, Carlsberg

Jonathan Løw

Founder & CEO, ListenLouder

“AI CHATBOTS: THE FUTURE CHANNEL FOR DRIVING SALES AND RETENTION“

AI allows us to drive brand engagement and affinity with your customers, collecting  qualitative data and user insights faster and on a larger scale Henrik Fabrin will argue that GenAI / AI chatbots are becoming a new channel for sales and retention.

WHAT YOU’LL LEARN: 

• How to drive brand engagement and affinity 
• How to collect qualitative data and user insights faster
• A new channel for sales and retention across channels.

“GOOD, THE BAD AND THE UGLY: DESIGNING A PRACTICAL GUIDE FOR THE USAGE OF AI”

In this talk, you’ll see how Carlsberg applies AI tools to supercharge the work of their global Insights & Analytics community. Creating a practical guide for the usage of AI, you’ll get detailed knowledge about the challenges they’re facing as well as key areas where AI can enhance our work. 

WHAT YOU’LL LEARN: 

• Which pitfalls of AI you should avoid
• How you ensure governance with AI projects 
•  Which steps you need to take to build a practical AI guide

“ENOUGH ABOUT THE HYPE - HOW TO CREATE EVERYDAY IMPACT WITH AI”

Tired of the AI hype? So is Jonathan. That’s why his talk is focused on how you apply AI in your everyday life – and deliver concrete results. Using real cases and examples from Danish and international companies, Jonathan will share his best AI tools and methods, so you can save time, increase your impact, and get more (and better) ideas.

WHAT YOU’LL LEARN: 

• Why you shouldn’t believe the AI hype – and what to do instead 
•  Practical use cases from companies’ usage of AI to get more out of their meetings, sales and marketing
•   Concrete examples of how to use AI to create an impact in your everyday work (and life)

Kristy Click

Senior Client Officer, Ipsos

Lars Lindegaard

Country Manager, Data & AI, IBM

Michael Green

Founder & CEO, Desupervised

“UNLEASHING THE POWER OF GENAI: PURINA’S JOURNEY TO FASTER AND BETTER INSIGHTS IN PET FOOD INNOVATION”

At the Purina Insights Team, we’ve leveraged GenAI to uncover unmet needs in the pet food industry, transform these needs into ideas, and then develop them into concepts. In this talk, you’ll see the exact processes and methods we’ve used to take our market research to the next level with GenAI – and deliver incredible results.

WHAT YOU’LL LEARN: 

• Exactly how we’ve used AI to find deep meaning and themes in qualitative interviews 
• How you can use AI to build persona bots of key segments – and find key insights into their wants, needs and behaviours
• How GenAI will transform the way you do market research

“PUT AI TO WORK”

In this talk, you’ll get detailed insights into what an AI-first mindset is, how you operate your business with one, and why this is crucial in the move towards an enterprise scale AI adoption. You’ll also get real-life examples of how organizations are using GenAI to deliver business results.

WHAT YOU’LL LEARN: 

• What an AI-first mindset means – and why this will take your business further 
• How you can use GenAI to drive new business models and optimize operations     
• Why enterprise organisations are adopting AI – and what you can learn from them

“UNDERSTANDING THE FOUNDATIONS OF LARGE LANGUAGE MODELS: A JOURNEY IN AI”

In this talk, you’ll learn how foundation models such as ChatGPT and Gemini “think” and represent language and images. With a better understanding of foundation models, you’ll be able to improve the results you get and optimize the way you use them in your work.

WHAT YOU’LL LEARN: 

• How Large Language Models really work – and why this is key to master them
• How you can use parameters such as temperature for better creativity and ideas 
• What templating, prompting and system prompting means – and how you apply them for best results

Michael Shapiro

Senior Director, Strategy & Insights, Nestlé Purina

Michel Guidi

Chief Operating Officer, Ipsos

Morten Saxnæs

Strategy Director, AKQA

“UNLEASHING THE POWER OF GENAI: PURINA’S JOURNEY TO FASTER AND BETTER INSIGHTS IN PET FOOD INNOVATION”

At the Purina Insights Team, we’ve leveraged GenAI to uncover unmet needs in the pet food industry, transform these needs into ideas, and then develop them into concepts. In this talk, you’ll see the exact processes and methods we’ve used to take our market research to the next level with GenAI – and deliver incredible results.

WHAT YOU’LL LEARN: 

• Exactly how we’ve used AI to find deep meaning and themes in qualitative interviews 
• How you can use AI to build persona bots of key segments – and find key insights into their wants, needs and behaviours
•  How GenAI will transform the way you do market research

“ARTIFICIAL INTELLIGENCE AND HUMAN INTELLIGENCE – THE PERFECT MATCH”

It’s been almost two years since Generative AI revolutionized our world. In this talk, we’ll look at how AI has improved the way we work in terms of speed, efficiency, creativity and innovation. We’ll also look ahead to what’s next – between hype and confusion, excitement and concern, artificial and human intelligence. 

WHAT YOU’LL LEARN: 

•  How we use AI to work smarter and faster 
• The crucial reason that AI needs to be supported by human intelligence
•  What’s around the corner in terms of AI – and how you prepare for it

"HI SIRI, BOOK A WEEKEND TRIP TO PARIS" - AI PUSHES US TO RETHINK THE CUSTOMER JOURNEY”

The AI personal assistant is here. They make decisions and perform actions for us. They are better and more efficient. Join this talk to see what this means for the customer journey and how brands interact with consumers. The all-encompassing question is: How do you sell to an AI?

WHAT YOU’LL LEARN: 

• How AI-powered personal assistants are changing the customer journey´
•  Why you need to understand this – and which key aspects are often overlooked
• The one thing your company needs to do if you want to stay relevant and trustworthy to AI-driven PAs

Nadia Obukhova

Global Consumer Insights Manager, L’Oréal

Peter Lind Nielsen

Managing Associate, Bech-Bruun

Raghavedra Selvan​

Assistant Professor, University Of Copenhagen

“HUMAN + AI: TRANSFORMING CONSUMER INSIGHTS AT THE SPEED OF TECH”

At L'Oréal, we're harnessing the power of AI to bring our market research to the next level. Join us to explore and learn from our exciting journey with AI.

WHAT YOU’LL LEARN: 

• The practical applications​
• Lessons learned and pitfalls ​
• Strategic insights gained

“WATCH OUTS AND PITFALLS OF AI FROM A LEGAL PERSPECTIVE”

The use of AI will have huge implications to businesses from a legal perspective. Recently, the EU introduced its first piece of legislation concerning AI – and it’s just getting started. In this talk, you’ll get detailed insights into the legal pitfalls of AI, and how you make sure you’re on the right side of the law. 

WHAT YOU’LL LEARN: 

• What the new AI Regulation regulates – and what it doesn’t
• How the AI Regulation differentiates between risk levels and classifications – and why this is important
• How intellectual property rights impact your work with AI – and what you should consider every time you use AI

“CARBON FOOTPRINT OF ARTIFICIAL INTELLIGENCE”

Large scale computations on massive data is the basis of AI and Deep Learning – with increased energy and carbon costs as a result. In this talk, we’ll investigate the carbon footprint of AI and look into which practices you can apply to improve the environmental sustainability of AI.

WHAT YOU’LL LEARN: 

• How you can use AI in a more environmentally sustainable way
• Which domains in AI have the highest carbon footprint – and what you can do about it
• How you quantify the carbon footprint of AI – and why this is crucial for today’s businesses

Simon Lajboschitz​

Founder & CEO, Khora

Susan Kuo

​Senior Client Officer, Ipsos Denmark

Thomas Hildebrandt​

Professor, University Of Copenhagen

“THE DAY AI GETS YOUR EYES”

Recently, both Meta and Apple have invested 100s of billions USD in virtual and augmented reality. But why? In this talk, we’ll look into this trend and decipher why it’s key to understand the future of AI. We’ll also explore what will happen when your AI assistant merges with your smartglasses – and consider some philosophical questions regarding the use of AI.

WHAT YOU’LL LEARN: 

•  Why Meta and Apple are investing heavily in virtual and augmented reality
•  What this means to your business – even if you’re not in the virtual reality industry
•  Which philosophical considerations you should keep in mind – and how you ensure you use AI for the good cause

"FROM TRADITIONAL TO AI-DRIVEN: BROADENING PERSPECTIVES WHILST MOVING FASTER AND AMPLIFYING IMPACT"

Witness how advanced technologies are supercharging our roles as insight professionals and revolutionizing the way we work. 

WHAT YOU’LL LEARN: 

•  A deep understanding of how AI accelerates the market research process, delivering faster, more accurate, and more actionable results.
• Fresh perspectives on how embedding AI into your innovation journey not only leads to novel insights but also fosters divergent thinking that can redefine the boundaries of your insight-driven projects.
• Creative approaches for utilizing AI to breathe life into your insights, simplifying access, and enhancing their impact.​

“WHY CHAT WITH UNRELIABLE LANGUAGE MODELS WHEN WE CAN RELIABLY DIGITALIZE USING OTHER TYPES OF AI?”

ChatGPT is everywhere. But the unreliability, unsustainability and opaqueness of Large Language Models (LLMs) limit their use for automation. This talk dives into how you can use other types of AI models to reliably digitize and automate processes in your organization. 

WHAT YOU’LL LEARN: 

• Which types of AI models other than LLMs you can use to drive results
• What sets them apart from LLMs – and how you use this to your advantage 
• When to use which AI models for which tasks – so you can take your AI game to the next level