News

Our world is flooded with an ever-growing flow of information, disinformation and corporate influence. Yet consumers still crave trustworthy and reliable news sources. At the same time, the news industry continues to grapple with a broken business model while news consumers expect quality news to be free. And digital platforms and generative AI offer an easy entry for anyone of every stripe, bias and agenda to publish content.

The challenges facing the future of news are challenges shared by most organizations: staying relevant, developing trust and loyalty, and finding a sustainable business model in a rapidly changing digital landscape. As the news industry navigates these complex challenges, key questions emerge about the path forward.

Can diversified revenue streams and content bundles give consumers the content, value and convenience they demand? How can brands help consumers distinguish quality journalism and rebuild trust in the news media? Can news literacy education help create a better-informed citizenry?

In this What the Future: News issue we explore the possible futures and solutions for trust, news avoidance, generational differences and sustaining local news through interviews with innovative leaders from The New York Times, the Coalition for Innovative Media Measurement, Poynter Institute and the News Literacy Project. We also identify potential roles for businesses and brands to help keep trustworthy, quality news accessible and affordable for audiences, and profitable for publishers, advertisers and sponsors. 

Register for our October 1 webinar now

For full results, please refer to the annotated questionnaire or the Ipsos What the Future: News Survey data tables