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Business Risk in an Age of Populism
As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?
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[입소스 마케팅] Ipsos Update_2021년 06월 호
안녕하세요 입소스 고객여러분,
입소스에서 제공하는 최신 Marketing Research 소식지 6월 호입니다.
주요 내용을 확인하시고, 궁금한 사항은 입소스 담당연구원 혹은 [email protected]으로 문의하시기 바랍니다.
감사합니다. -
현실 도피: 전세계적으로 국민 약 4명 중 1명이 전자제품, 책, 영화와 같은 오락물에 더 많은 돈을 투자한 것으로 나타났습니다. Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they're spending more on electronics, books and movies.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Flair South Korea 2020 - Customized & Connected
한국의 입소스 플레어 초판에서는 오늘날 한국 사회, 소비, 문화, 비즈니스의 주요 트렌드를 기술하고 있는데, 이것은 한국을 국제적으로 인정받게 한 첨단 기술 혁신과 K-pop 영향 이상의 다양한 측면을 다루고 있습니다.
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’. -
Why We Can't Live Without Digital Media
It looks to me like Judy is always “on her phone” but, in truth, she's organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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Disruption and Opportunity: Implications of Commercial Drone Adoption in Agribusiness
Driven by increasing affordability, portability, and wireless mobile connectivity, civilian application of drones has extended from consumers' hobbies to commercial applications covering infrastructure, construction, agriculture, media and entertainment, insurance, transportation and logistics, telecommunications, security and surveillance, and mining industry segments.