Ipsos Encyclopedia - Полевые исследования
Метод сбора информации и ответов на ряд вопросов, заданных любым способом интервьюирования
Definition
The collection of answers to a set of questions, conducted via any interviewing method. The process must be underpinned by accurate research design of the sample and questionnaire. This can be interviewer administered, self-completion, or via recording techniques.
