Introduction
By Jean-Marc Lech
Il n’y a pas d’experts muets, c’était l’antienne d’Ipsos il y a peu. Et aujourd’hui, il y a urgence : les clients veulent de l’expertise, de la réflexion, des initiatives, de l’engagement, des idées.
Alors oui, les experts doivent s’engager, et mieux encore : il est urgent de se faire écouter.
Dans un orchestre de jazz, ce sont les cuivres que l’on veut entendre, et pas seulement la plainte de la contrebasse.
« There are no silent experts » was the refrain of Ipsos until recently. But today, it is even more urgent: clients want expertise, insights, initiatives, commitment and ideas.
Experts have to commit themselves and more than that, it is urgent for them to be heard. In a jazz orchestra, we want to hear the brass and not only the protest of the bass.
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Steve Mossop
Steve is President of Market Research Canada West within Ipsos Reid. He has been in the research industry for 20 years and with Ipsos Reid since early 1995.
Ipsos and the Vancouver 2010 Olympic Winter Games
It’s hard to believe that over 10 years ago, Ipsos conducted its first public opinion poll on overall public support for the idea of hosting the 2010 Winter Olympics in Vancouver, and now the Olympic flame is burning in our city! Ipsos has been at the forefront of measuring public opinion on a variety of topic areas since the initial bid was conceived all those years ago.
With no fewer than 50 polls later on various Olympic topic areas (http://www.ipsos-na.com/news-polls/), Ipsos employees, residents of Vancouver and Canadians all across the country are very excited about hosting the 2010 Olympic Winter Games. With all eyes fixated on Vancouver for the next 17 days, the city is abuzz with over 200,000 visitors, Olympic events, cultural activities, traffic congestion, and of course, the relatively warm spring-like weather that has greeted shocked, fur-lined, heavily clad international visitors upon their arrival to our city!
All 100 of our employees at our Ipsos office in Vancouver are excited—this of course has been a long process of anticipation leading up to February 12, but also slightly afraid to face the chaos and the expected dramatic increase in traffic. We’re also a bit worried about the record-setting mild weather we’ve experienced so far this winter, although our local mountains have been stockpiling snow at the venue locations from alpine areas higher up (fortunately, Whistler has had a record snow year). A number of our Ipsos colleagues and clients are involved with the Games as volunteers, and of course, many are attending the events as spectators. All eyes are on our Canadian athletes as well, as we’ve yet to win a gold medal on home soil—2010 promises to bring in the first.
An Ipsos poll released the day before the Opening Ceremony reveals a majority (60%) of British Columbians expect Canada to get more medals than at the 2006 Turin Games, and 46% are expecting a second-place finish in the medal count (only 14% believe we will come in first place). The majority (60%) will be tuning in and watching the Games closely over the next three weeks. Ipsos has planned an on-going series of polls that will measure the momentum of the Games as the competitions and festivities progress.
Ipsos was involved in the initial Olympic bid, working for the predecessor to VANOC, the Olympic Bid Committee. In these early, formative stages, we conducted a number of public opinion polls to explore the attitudes and levels of support for the organization, the venues, and the Olympics themselves. During the Games, we’ll be holding face-to-face survey interviews at various venues throughout Vancouver and Whistler, targeting athletes, officials, and fans -- collecting data on the views these groups have on the Olympics and the Olympic experience.
Ipsos is proud to be part of the entire Olympic process, and we hope that visitors are left with a lasting, positive impression of Vancouver and of Canada’s ability to host such a prestigious event.
Let the Games begin!
February 12, 2010