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Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals,...

11 June 2018

Global Attitudes Towards the FIFA World Cup 2018 in Russia

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018,...

7 June 2018

Ipsos Encyclopedia - Face to Face Interview

Face-to-face data collection is often abbreviated to F2F. The interviewing...

16 June 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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2018 Summer Holiday Plans Among Europeans, Americans and Asians

Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews. Social media are becoming a holidays must-have for Asia, the United States and Brazil while Europeans disconnect more easily.

23 May 2018 Holidays

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.

15 May 2018 Shopper

Cognitive Battlefield - Part I: A Framework for Assessing Optimal Engagement Strategies

The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?

14 May 2018 Communications

Unlocking the Value of Reputation

The definitive link between corporate reputation and better business efficiency.

7 May 2018 Reputation

[WEBINAR] New MR: Future of Video

On June 19, join us for the second session to look at the way video is expanding and evolving in the context of market research and insights.

19 May 2018 Trends & Prospective

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11:05 AM - 22 June 2018

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