Global market and opinion research specialist | Ipsos

Consumer & Shopper

How Digital is Driving Media Growth in Africa

African Affluent at the forefront of adopting new media technologies

13 September 2018

Consumer & Shopper

MENA's Millennials Decoded

A Glimpse into MENA's Most Disruptive Generation

10 September 2018

Consumer & Shopper

Ipsos Encyclopedia - Product Development

Product Development is the innovation or continuous improvement of an existing product...

15 September 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

See also:

[WEBINAR] Affluent in the Middle East and Africa

September 20 - Would you like to find out more about the media usage and consumption behavior of the world’s most Affluent? Join us on September 20 to celebrate the release of the Ipsos Affluent Survey Africa 2018 and the Ipsos Affluent Middle East Africa 2018.

20 August 2018 Affluent Survey

Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…

A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.

6 September 2018 Society

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

5 September 2018 Innovation

Are You Using Social Data Optimally?

Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.

1 September 2018 Social Media

A Way to Get Away

Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.

31 August 2018 Holidays

Ipsos

Are you using #SocialData optimally? Focusing on the Indian market 🇮🇳 this paper aims to provide a complete overvie… https://t.co/FmZSctvyqj

3:02 PM - 21 September 2018

A global presence with 89 countries

All countries

At Ipsos, we are passionately curious about people, markets, brands and society.
We make our changing world easier and faster
to navigate and inspire clients to make smarter decisions.

Do you have a business enquiry?

Contact us

Do you want to participate in a survey?

Participate in a survey