Global market and opinion research specialists | Ipsos

Opinion Polls: Why They Remain the Reference

The last year has seen opinion and election polling subjected to both criticism and...

26 June 2017

What Worries the World?

The everyday concerns of the global population are the focus of one of Ipsos’...

19 June 2017

Ipsos Encyclopedia - Big Data

"Big Data" is a very broad term, used often - and for a variety of different purposes.

19 May 2016

Features

Discover Economic Pulse of the World

Ipsos’ wealth of opinion data enables our clients to set their findings in context.

Economic Pulse of the World

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Competing or completing?

Amazon is combining the “shop local” and “shop online” trends

27 June 2017 Consumers

Conquering Complexity: The Coming Revolution in Oncology Biomarker Testing

Despite the advent of targeted therapies and the associated rise in the use of companion and complementary diagnostics, we are only just emerging from the initial exploratory stages of oncology biomarker testing. As will be argued in this paper, we are on the cusp of a much more radical revolution, and the molecular diagnostics landscape is set to change dramatically in the coming decades. It is crucial that any company entering this space prepare for this imminent upheaval and plan their launch strategy accordingly.

21 June 2017 Healthcare

The Role of Surveys in the Age of Behavioural Science

A challenge that market research is increasingly facing is why, in a world where behavioural science apparently suggests that are limits to what consumers tell us, do we continue to ask questions?

20 June 2017 Surveys

Brand Risk in the New Age of Populism

In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?

16 June 2017 Politics

[WEBINAR] Customers: Who, What, When & Why

On July 11, during this two-part webinar session, we will share insights from our Loyalty research team. Join us for both, or just the one that is most relevant to your business challenges.

11 June 2017 Customer Experience

Ipsos

Learn more about statistics & algorithm techniques in measurement: Data ascription, data fusion & audience modellin… https://t.co/ndE9ChTcT4

5:01 PM - 28 June 2017

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