Insights Hub

All content

• 

  Populism Ipsos Voices

  Right-wing populism helps some politicians, hurts others in 2025

  In five charts, Melissa Dunne looks at how MAGA-style politics are boosting and, in some cases, hobbling leaders around the globe.

  03.11.25
• 

  Ipsos Update Publication

  Ipsos Update – November 2025

  Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  03.11.25
• 

  Consumer Behaviour Survey

  Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

  Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
  
  

  31.10.25
• 

  Climate change Survey

  Attitudes to COP30

  Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.

  31.10.25
• 

  Politics Survey

  Know the New America & Beyond: October 2025

  A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

  30.10.25

• Preference Center

  Manage your communication preferences from Ipsos

  Update

• 

  What Worries the World Survey

  What Worries the World – October 2025

  Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

  30.10.25
• 

  Digital Survey

  The Digital Fairness Act: Battling the digital Wild West

  A new Ipsos study for the European Commission exposes persistent unfair practices in the EU’s digital markets. The findings make a powerful case for the Digital Fairness Act, and the urgent need to rebuild trust.

  30.10.25
• 

  Consumers Publication

  Resetting meal time with Knorr’s fast food remix with chef Luda

  Rejuvenating a Heritage Brand for Gen Z in North America

  24.10.25
• 

  Global Trends Publication

  The Power of Trust

  As we are bombarded with information, we crave authentic messages from trusted sources but have a harder time figuring out who and what to believe. Focus on aligning your shared values with those of your audience to build trusted relationships.

  24.10.25
• 

  Global Trends Publication

  Escape to Individualism

  As the world feels overwhelming, people are focusing on one thing they can control – themselves. But there’s a tension between those who strive for stature and those who focus more inward. Focus on leveraging trusted relationships to help people express their identities as they choose, even if they choose historical norms

  24.10.25
• 

  Global Trends Publication

  Nouveau Nihilism

  As economic stresses are preventing many from realising their long-term dreams, a sometimes- but-not-always-fatalistic “live for the moment” attitude is rising. Focus on helping people bridge the gap between their aspirations and their realities.

  24.10.25