Ipsos Minute
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At Ipsos, we know that every minute counts. That's why we're committed to providing you with actionable market briefings in 60 seconds or less.
Spend a minute with Ipsos' industry specialists who have experienced your challenges first hand, and see how they offer a fresh perspective.
Jeff has over 20 years of experience in marketing research on both the corporate and supplier sides of the business. His corporate experience includes six years of project management at American Express in NYC where he served as a Senior Research Manager. Jeff designed and managed studies across a variety of topics for the credit card and travel businesses, and his experience covers both quantitative and qualitative methodologies, with particular expertise in brand development and customer loyalty.
Jeff has an MBA in Finance and a BSB in Economics from Seton Hall University and he is currently completing a Doctoral degree in Business at Pace University.
Optimize your Loyalty Rewards Program
Customers in Three Dimensions: Real Studies Offer Real Learnings
Ken’s expertise includes development of complex loyalty programs, including operations, logistics, and analyses. His designs are influenced by his interest in consumer purchasing behavior as it relates to service quality and the underlying behavioral and demographic factors that influence the decision-making process.
2008 Data Collection Tool Update: IVR (Interactive Voice Response)
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A Practical Matter: Controlling Costs with Updated Interactive Voice Response (IVR) Technology
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Turning Customer Data into Retail Sales
Head of Consulting for Ipsos Loyalty, Tim is a recognized authority in the areas of service marketing and linking service improvement efforts to the bottom line. A prolific writer, Tim has several books to his credit including Loyalty Myths, a widely acclaimed book that forces us to reconsider 53 accepted practices and offers tested strategies to set businesses back on track.
¿Qué quiere afianzar, la lealtad hacia su marca o la lealtad de sus clientes?
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Las Siete Verdades de la Lealtad del Cliente
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The Net Promoter Debate
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Listen to a podcast or read an interview to discover the truth behind Net Promoter
Customer Lifetime Value
Customer Lifetime Value Success Story
Trends in Loyalty
Watch our 60-second interview - Part One | Part Two
Ipsos Loyalty Unique
The Pitfalls of Management Teleology
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Watch our 60-second interview - Part One | Part Two
Lucrative Loyalty: Know Your Customers' Lifetime Value
es la Directora Internacional de Innovación en el área de la Lealtad y Desarrollo de Productos.
Su tarea consiste en contribuir y organizar las ideas y el trabajo de los líderes en Lealtad del Grupo Ipsos.
Gailynn cuenta con más de 20 años de experiencia comprendiendo y midiendo las marcas de servicio y las
relaciones con el cliente. Es Master en Administración de Empresas en la Universidad de Sudáfrica, y
Licenciada en Economía y Estadística en la Universidad de Ciudad del Cabo. Contacto: gailynn.nicks@ipsos.com
¿No se puede comprar amor con dinero? La relación entre la lealtad y el precio
Henri Wallard is CEO of Ipsos Loyalty worldwide, Chairman of Ipsos Asia, and a Director of the Ipsos Board. Based in Paris, Henri has occupied various key positions in French governmental administration. He was formerly Executive Director in charge of regional business (America, Europe, Asia) and online business for TNS.