Media Releases & Archive

Read the latest news from Ipsos Loyalty. Or better still, by adding your name to our member e-list, we will notify you of sector or category specific breaking news, research and analysis from Ipsos member companies around the world.

Latest Releases :

Mystery Shopping Experts Join Ipsos Loyalty to Bolster New Division

Groundbreaking Loyalty Study Examining ‘Net Promoter’ Named "Outstanding Paper"

Paper "A Longitudinal Examination Of Net Promoter And Firm Revenue Growth" Awarded The 2007 Marketing Science Institute/H. Paul Root Award

Ethnic and New Canadians Are More Likely to Deal With a Company that Gets Involved with Their Ethnic Community

Survey First to Quantify Global Customer Complaints

Canadian Workforce Growing Increasingly Disloyal Toward Employer

One Quarter (24%) Of Canadian Workforce Concerned About Holding On To Their Jobs

Up To 25 Million Americans Went Without Legal Counsel Over The Last Two Years Because They Didn’t Know How To Choose The Right Lawyer

Food and Beverage Industry's Sterling Reputation Could Be Tarnished By Health and Obesity Issues

Good Customer Service Best Way To Show Customer Appreciation

Paper By Ipsos Researcher Cited As One Of The Most Influential Papers In Last 25 Years

Ipsos Researchers Win Awards For Articles

Adding Emotion To The Loyalty Mix

Ipsos Book That Debunks Myths About Customer Loyalty Selected Among Top Business Books Of The Year

Archives Release :

Leader in Customer Satisfaction and Loyalty Research Joins Ipsos

“The Brand-Customer Connection” Selected Among Top 50 Management Articles In 2005

New Book By Ipsos Business Strategists Debunks Myths That Compromise Customer Loyalty And Cost Companies Billions

Loyalty: Myths And Realities About Desire

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