Ipsos Marketing, Consumer Goods Solutions

Ipsos Marketing, Consumer Goods offers end-to-end solutions to address the challenges you face throughout the new product development process. Our tools are based on a concrete brand and innovation philosophy that uses consistent measures and evaluates products in a competitive framework.

Leading-edge and globally applicable, our tools help you to successfully brand, innovate, forecast and activate your offer.

Our Perceptor^® range of products is designed to help you meet one of your most important goals: to build market share. Whether helping you to optimize your brand’s positioning or uncovering opportunities for brand extension and new product development, our Perceptor^® tools offer a holistic approach to brand research that uses the latest analytical techniques, delivers solutions for the real world, and is backed by our R&D.

InnoScreen^® is a guiding force in the innovation process, providing early direction about which of your ideas and concepts warrant further investment. Tools are also provided to help you refine and optimize high potential concepts so that you can nurture them to success. To further support your innovation process, we also offer InnoCreation for idea generation and InnoTrack for post-launch performance monitoring. 

When you are ready to activate your offer, our Evolution range can help you optimize your product formulation, packaging, lineup, and pricing.  Our Evolution products reflect the real world, taking into consideration such factors as consumer usage and the competitive set, and leverage the latest statistical techniques. 

Our Designor^® forecasting tools can be used throughout the innovation process to predict how well your new product will perform in-market. Whether you need an early read of sales potential, a full forecast with mix optimization immediately prior to launch, or something in between, our Designor tools offer the flexibility to meet your needs.

To ensure your retail strategy is on target, we offer a suite of solutions designed to uncover shopper insights and put them into action. Our Shopper & Retail products will help you manage channels and categories successfully by optimizing store and fixture layouts, displays, assortments, pricing and promotion.