Ipsos Health - Emerging markets

At Ipsos Health, we have a centralised approach to research in global emerging markets, particularly focused on the “pharmerging” (BRICKTM) markets, lead by Steve Kretschmer, based in Istanbul.

As these markets have become increasingly important due to their higher forecasted growth potentials, the needs for market understanding and access across these markets have increased significantly.  However, to effectively access these markets requires specialised knowledge and experience in designing, running and interpreting research in each of them.  Ipsos Health has this experience and expertise and provides it through its network of local emerging markets teams, coordinated from regional hubs of expertise and centrally from Istanbul.