Ipsos Health - KOL research and literature reviews

Ipsos Health has a strong brand name in the healthcare market through our policy research which helps with the recruitment of difficult to reach respondents such as KOLs or Payers.

We have experience of presenting data and facilitating client sponsored forums, such as Advisory Boards and KOL meetings. In addition, our senior therapeutic leads are encouraged to network within the industry research communities, such as at conferences and networking meetings.

At the early stage of product development research, we would often recommend challenging KOLs (particularly in emerging markets) with epidemiological data and published literature. We source this information through locally conducted literature reviews to assess local understanding of epidemiology and identify opportunities for market development.

Assessment of literature typically includes:

• Key information about the publication
• Methods used for assessing validity (e.g., is the sample of patients observed robust)
• And, where possible, frequency of citation in other literature

The output from this exploration is a Wiki-based reporting tool to summarise the information and provide links or downloads to the sources themselves.