Insights Hub

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  Happiness Survey

  Global Attitudes to Happiness 2026

  The Ipsos Happiness Report for 2026 finds that across 29 countries surveyed by Ipsos, people are happiest in Indonesia and the Netherlands.

  19.03.26
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  Happiness Survey

  Happiness

  How happy are you? Are people happier this year than last year? What is it about life, business and society that affects people's happiness?

  18.03.26
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  War/Terrorism Survey

  The Iran Conflict

  A roundup of the latest Ipsos research and polls from around the world on the Iran conflict - and its consequences.

  18.03.26
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  Brands Publication

  From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

  Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

  18.03.26
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  Automotive Publication

  Beyond the Binary: India’s Unique Automotive Evolution

  India’s automotive market defies conventional frameworks—and rewards those who understand its contradictions

  17.03.26

• Preference Center

  Manage your communication preferences from Ipsos

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  Luxury Publication

  Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

  As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.

  12.03.26
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  Customer Experience Survey

  What keeps CX and EX leaders up at night?

  We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

  12.03.26
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  Artificial Intelligence (AI) Publication

  Calibrating Synthetic Confidence

  Navigating the complex realm of statistical utility for synthetic boosts.

  10.03.26
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  Customer Experience Publication

  The Experience Perspective

  The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.

  10.03.26
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  Women Survey

  Mind the Gaps: Global Attitudes Toward Gender Equality in 2026

  Ipsos' International Women's Day survey finds some men and women not seeing eye to eye on gender equality issues.

  05.03.26
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  Obesity Survey

  Obesity’s hidden toll: seven in ten people living with obesity report life-wide impact – and most still blame themselves

  New 14-country study from Ipsos reveals self-blame, outdated narratives and a hidden daily toll.

  04.03.26