As we see signs that the current recession may be abating, Marketers need to strategize now on how their brands will grow in the upcoming economic recovery.

This POV brings to light the issues that Marketers will face in the new economic reality, including:

• Altered consumer mindsets that downplay excess and stress value
• New competitive threats, including the very large threat posed by private label brands
• The limitations of some traditional research approaches and the need for more forward-thinking tools

This POV examines all of these issues and offers solutions on how to focus the brand for the coming recovery.