Introducing new products and services to the marketplace is a balancing act between innovation and risk management. It's crucial to know, as early as possible, which concepts should be pursued because they have good market potential, which need tweaking, and which should be abandoned.Ipsos' InnoScreen® concept screening system helps companies prioritize concepts early in the innovation process and bring more winners to market. InnoScreen's methodology is unique in screening concepts relative to their industry and type of product or service, leading to results that are far more relevant and accurate than traditional concept screening delivers.By viewing this recorded presentation, you will learn more about how InnoScreen can help you to:

• Direct resources to concepts with strong market potential, and avoid spending on concepts with lower potential.
• Improve your company's time to market for new products and services.
• Bring unbiased rigor to your company's innovation process.