Marketers can leverage the power of packaging by increasing their brand's shelf standout, the degree to which shopper's notice their brand's packaging on the store shelf. Ipsos Marketing conducted R & D to uncover the driving forces behind shelf standout. This White Paper discusses results of that research, including:

• The effect of retail display quality (number of facings) on shelf standout
• The effect of brand penetration on shelf standout
• The effect of package design elements on shelf standout