The mobile payment space is changing rapidly, and the 'end-game' appears to be headed towards the ability to use smartphones to make mobile payments. That said, are consumers ready to use sophisticated NFC Smartphones to make payments? Was the Mobile Wallet – essentially a mobile phone but simpler to understand and more widely used than a smartphone – more accessible to the general population? Would a lower-tech version of what an NFC Smartphone could do be more accessible to consumers now in the form of the Unity Card?

Download this paper to read the results of our study, conducted using Ipsos' DemandScan® Express. With the complex dynamics of the industry in mind, DemandScan® Express was used to test consumer acceptance of various mobile payment options to see if the end-user is keeping pace with the industry itself, and if they are ready to take the first steps in embracing next generation mobile payments technology.