View this presentation to learn about the latest tools that Packaged Goods companies are using to understand their marketplace, create new product ideas and refine them into successful products…

Close observation of companies during and after recessions of the past has shown that:

• Continued innovation does not materially reduce profits
• Those who continue to innovate recover faster from a downturn, and
• Are well positioned to grow their profits after the pressures ease.

Ipsos has developed a full tool box of research techniques that can be used by packaged goods companies to understand their consumers, find 'white space' innovation opportunities, screen rough ideas to find those with the greatest probability of success, build the most powerful concepts they can and get the packaging and messaging right.