Ipsos Observer has sealed a deal with leader in marketing and advertising news, Advertising Age.
Each month, Ad Age is planning to run stories and articles on consumer trends, behaviours and attitudes. To do so, they will supply the questions, analyse the data and write the articles, and on our end, Ipsos Observer will field the surveys and collect the data. Surveys will be conducted online and take up to ten minutes for each consumer. The aim is to have 500-1000 completes for each survey. The data will meet set quotas on demographic information such as income, gender, geography and age so that Ad Age can slice and dice it as needed.
The stories and the research will be topical and align with Ad Age’s editorial calendar. The most current study in field will focus on consumers and their holiday shopping preferences, with the article due to appear in early December.