The Key Influencer Tracking program is a suite of multi-client studies examining the attitudes and opinions of elite, opinion-former audiences including:
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Politicians
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Captains of industry
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Investors & analysts
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NGOs
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Journalists
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Consumers
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Brand Influencers
These studies provide independent and cost effective access to difficult to reach key audiences and help organisations manage their corporate reputations. They are used by clients to:
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understand the reputation landscape in which their company operates
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measure and track their organisation's reputation compared to competitors
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identify the factors that drive favourability and advocacy among these important opinion-former audiences
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identify activities and communication messages which develop corporate reputation and make it resilient.
Why conduct Key Influencer Tracking studies?
These studies provide:
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Quality: Ipsos Public Affairs has conducted surveys among key influencers for more than two decades and are widely recognized as the leading provider of elite influencer research. We have an established reputation with key influencers - achieving special cooperation and exceptionally high response rates. The standard and quality of our samples are second to none.
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Insight: at Ipsos Public Affairs, we are more than data collectors. We understand the attitudes and opinions of elites whose views affect your company, and help you communicate effectively with them. We provide detailed, graphical reporting on your organisation's results in the context of your sector and competitors. Our analysis includes key performance indicators, trends, explanatory verbatim comments, and a management summary outlining the implications of the findings.
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Value: our regular key influencer research surveys are sponsored by a number of organisations, greatly reducing the cost of accessing audiences that are otherwise extremely difficult to reach.
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Benchmarking: in some of our countries, we have built up a massive bank of trend data over the years, on attitudes towards thousands of companies and organizations.
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Flexibility: all subscribers to key influencer research surveys have access to a core set of measures, enabling them to benchmark and track performance over time. However, each subscriber can also include exclusive questions focused directly on issues affecting their businesses.
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