Communications, campaigns and branding research

At the Ipsos Social Research Institute we specialise in imaginative, rigorous communications research that helps our clients at all stages of their communications cycles. We know how important it is for communications to work hard for governments and international organisations – especially at a time when there is more pressure than ever to provide value for money.

We work with clients across government and the public sector, both nationally and internationally, to deliver effective research that informs communications, campaigns and brand development. Our research helps governments with their strategic planning, monitoring and evaluation, assisting them in their work to inform and engage the public successfully and ensure that people can access government services with ease. The kinds of challenges we help clients with include:

  • Identifying, segmenting and profiling key audiences
  • Understanding how best to engage existing and potential audiences
  • Achieving campaign effectiveness, through pre- and post-campaign evaluation
  • Understanding the channels that work best for specific audiences, from traditional channels through to social media
  • Testing and refining communications messages and techniques
  • Social marketing and behaviour change (see our social marketing work)
© 2011 Ipsos