In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
