LIVE EVENT: Closer to Reality
IN ENGLISH →
Closer to Reality
Dét at være tættere på virkeligheden er en vigtig forudsætning for forretningsvækst - Så, hvordan kommer du tættere på?
Til vores første live-event i København har vi håndplukket seks stærke oplægsholdere, som ønsker at inspirere dig til at leve op til forretningspotentiale, både nu og i fremtiden.
De vil bringe forskellige perspektiver på virkeligheden i løbet af dagen, herunder temaer som forskning i et naturligt miljø, kunstig intelligens (AI) og Augmented Reality (AR), fremtidens internet, reklame-test og shopper.
Nederst på siden her, finder du programmet for dagen og en præsentation af hver speaker (på engelsk).
Du får eventet serveret i 3 dele:
- Korte og inspirerende 'talks' fra hver oplægsholder
- En paneldebat hvor dine spørgsmål og tema-relaterede emner vil blive diskuteret
- Q&A og produkt-trials i separate boder hvor du kan tale med oplægsholderne face-to-face
HVORNÅR: 31. MARTS 2022, KL. 11:00-15:00
HVOR: Dansk Arkitektur Center (DAC), Bryghusgade 10, 1473 København
PROGRAM
Velkomst og registrering
Bring 'Shoppers' tættere på virkeligheden | Ipsos Simstore
v/ Maria Psilander | CEO
Vi vil undersøge, hvordan vi kan bringe shoppere ind "i øjeblikket" ved hjælp af teknologi for at forudsige indkøbsadfærd og i sidste ende komme tættere på reel forretningsadfærd.
Research i naturlige omgivelser | LEGO
v/ Benjamin Duve | Senior Manager Innovation, Global Insights
Som leder af LEGO's forskningsrejser indenfor innovation i de seneste år, vil Benjamin dele værdifuld læring fra stresstestende innovationer i et mere realistisk og naturligt miljø.
Reklame-test der afspejler virkeligheden | Ipsos Denmark
v/ Alexander Asmussen | Head of Creative Excellence
Hvis du vil have realistiske resultater du kan stole på, skal du teste din reklame i et realistisk miljø med andre reklamer for at opbygge den kognitive belastning, der ville eksistere i virkeligheden. Alexander vil vise dig, hvordan Ipsos bringer dine reklamer tættere på virkeligheden og efterligner virkelige oplevelser.
Frokost
Fremtidens rumlige internet | Khora Virtual Reality
v/ Simon Lajboschitz | Co-Founder and CEO
Hvordan ser fremtiden ud for internettet? Hvordan kommer det til at påvirke vores hverdag? Vil det ændre vores opfattelse og samtidig bringe os tættere på virkeligheden?
Rigtige forbindelser med rigtige mennesker | Ipsos
v/ Cristina Craciun | Global Director, Censydiam & Qualitative
Kan vi have empati i erhvervslivet? Dét kan vi - og dét skal vi! Som virksomheder er vi nødt til at udvikle empati for vores brugere, forbrugere og kunder gennem reelle forbindelser med rigtige mennesker i det virkelige liv.
Fremtidens teknologi will eksistere usynligt | Meta (former Facebook)
v/ Pia Tandrup | Country Director
Hvad bliver muligt, når teknologien falder i baggrunden? Augmented reality (AR) og virtual reality (VR) er klar til at levere disse magiske muligheder og bringe os tættere på virkeligheden.
Paneldebat
Mød oplægsholderne
Speakers
(engelsk)
Alexander Asmussen | Head of Creative Excellence | Ipsos Denmark
Almost a decade-and-a-half of experience in the advertising industry, both on the ad agency and research side. As Head of Creative Excellence in Denmark, Alexander is a true advertising nerd and branding aficionado, leading all communication-related research together with his team.
Benjamin Duve | Senior Manager Innovation, Global Insights | LEGO
For the past 10 years Benjamin has been a LEGO insights Jedi leading kids and shopper-centric end-to-end research journeys on future global LEGO experiences designed for kids.
His focus is on de-risking high risk innovation profiles using proven and new (technology) methodologies in more realistic and tougher environments to build internal and external stakeholder trust and confidence before market launch.
Cristina Craciun | Global Director, Censydiam & Qualitative | Ipsos
Cristina's almost 20 years career path in social and market research has been dedicated to advocating for a business culture of empathy and people centricity.
She has generated impact on 3 continents through effective transformation. In her most recent role in Latin America, she has been the initiator of pan-American programmes of Women Empowerment and Diversity & Inclusion, she has put in place mentorship and inter-country exchange practices that use the power of ethnography, storytelling, and motivational research to improve the opportunities of women in research.
Maria Psilander | CEO | Ipsos Simstore
Maria is Business Development Director at Ipsos Simstore, Ipsos virtual research technology platform that helps clients understand and predict shopper behaviour.
Maria works with clients across the globe, helping them solve business challenges by combining strategic knowledge with modern technology. Maria has extensive experience from the CPG industry, both on the client and agency side, and is passionate about understanding shopper behaviour.
Pia Tandrup | Country Director | Meta (former Facebook)
As Country Director, Pia Tandrup is in charge of Meta’s advertising business in Denmark. Her team works with Danish advertisers to help them optimize and succeed with their marketing investments on Meta's family of apps – both locally and in export markets.
Pia comes with a long experience from the advertising industry, most recently as CEO for Ogilvy Denmark and has a great understanding and passion for how creativity, consumer insights and right targeting can make the difference and create strong business results.
Simon Lajboschitz | Co-Founder and CEO | Khora Virtual Reality
Exploring the purpose of Virtual Reality and Augmented Reality. How will it change our lives and how can we make it into a good thing? Founded Khora with Peter Fisher. After 6 years of exploring, we have produced +300 VR, AR, 360 productions for B2B partners and facilitated +1000 workshops for businesses seeking to explore the potential with us. Keynote speaker, Futurist and amateur ping pong player.
