Are Australian Consumers Ready for AI?

Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.

High profile figures in the technology world have issued multiple public warnings about the usage in the military and the possible warnings around job losses.

Alongside this the business world continues to seek new ways about how they can best implement AI into everything from back-end and operations to product development, CX and marketing. But little is heard about what consumers - who are at the very heart of business, big and small – actually understand of AI.

To explore perceptions, Ipsos conducted a survey amongst a representative sample of more than 1000 Australians, which revealed that most people understand little about the range of technologies that fall under the AI banner and indeed they’re not quite sure whether to be afraid or hopeful.