Creative|Spark Digital

Creative|Spark Digital helps you evaluate the power of your creative using live environments to help you launch effective digital advertising in as little as 24 hours.

 

Creative|Spark Digital works by placing your creative in a live digital context so that it can be exposed amongst other content. Conditions of selective attention are then simulated that enables evidence based attention metrics.

Thoughts, feelings and viewing behaviour are measured during a fieldwork phase with results delivered via an online dashboard. Insights delivered via the dashboard include;

Creative Effect Index

CREATIVE EFFECT INDEX

Measure of short term behaviour change potential

Retained Branded Recognition

RETAINED BRANDED RECOGNITION

The creative’s ability to capture Attention and encode Branded Memories

Social Power

SOCIAL POWER

Potential to generate social conversation and earned media value validated to in-market outcomes.

Equity Effect Index

EQUITY EFFECTS INDEX

Measuring the creative’s ability to influence Long Term Choices.

Choice Effect

CHOICE EFFECT

Measuring the power of the creative to improve the likelihood the brand will be chosen.

Intensity Effect

INTENSITY INDEX

Measures the Residual Feeling left by the creative, leveraging natural language processing sentiment algorithms from open-end text responses.

Quickly evaluate and optimise digital creative in live environments with results in as little as 24 hours

Creative|Spark Digital is part of the Ipsos.digital creative toolbox. To find out more about other Creative Assessment solutions visit ipsos.com/en-au/creative-assessment.

 

 

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