Ipsos National Poll Report

Labor Leads, Enthusiasm Low

Key findings

Voting Intention

  • Two-party preferred vote, based on 2019 election preference flows:
    • Including undecided voters: Labor 50% (down 1 point[1]), Coalition 42% (no change) and those undecided 8% (up 1 point).
    • Excluding undecided voters: Labor 55% (no change since previous poll) and Coalition 45% (also no change).
  • First preferences: Labor is on 34% (down 1 point), Coalition is on 32% (up 1 point) and those undecided 8% (up 1 point).

Leadership

  • Prime Minister Morrison’s approval rating is 34% (up 1 point), and his disapproval rating is 48% (stable). This gives Mr Morrison a combined rating of NET minus 15 points.
  • Opposition leader Albanese’s approval rating is 31% (up 1 point), and his disapproval rating is 35% (up 3 points) for a combined rating of NET minus 4 points.
  • 38% prefer Scott Morrison as the Prime Minister (up 1 point); 40% prefer Anthony Albanese as Prime Minister (up 2 points).
  • Of the five leadership attributes measured, Morrison leads on two, Albanese leads on two, and one was drawn.
    • Morrison leads on:
      • having a firm grasp of economic policy (48% compared to 31% for Albanese)
      • having a clear vision for Australia’s future (41% compared to 37% for Albanese)
    • Albanese leads on:
      • Being trustworthy (41% compared to 30% for Morrison). The trustworthy score for Morrison is the lowest recorded
      • Having the confidence of his party (52% compared to 44% for Morrison)
    • Equal proportions considered Morrison and Albanese competent (42% each) – another all-time low, but one on which Morrison and Albanese are tied.

Perceived outcome

  • 42% believe Labor will win this election; 34% believe the Coalition will do so.

Voting intention

Two party preferred figures were calculated using the standard Ipsos model. This model takes first preference responses, adds those leaning toward a particular party, and calculates preferences for minor parties based on actual preference flows from the 2019 election.

The two party preferred estimate shows Labor (50%, down 1 point) leading the Coalition (42%, stable) with 8% (up one point) of Australians saying they are currently undecided.

When undecided voters are excluded, the two-party preferred figures (based on 2019 preference flows) show Labor leading the Coalition 55% to 45% (no change). 

The national poll of 2,302 respondents, interviewed from 20–23 April 2022. The poll had a credibility interval (the error margin associated with the effective sample size for the research) of =+/-2.2%.

The Coalition’s first preference vote is 32%, with Labor on 34%. The Greens’ primary vote is 12%, One Nation is on 4%, United Australia Party is on 3%, others are on 8% and 8% say they currently do not know which party they will vote for. With electoral rolls now closed, those currently unenrolled were excluded. 

Leaders’ approval and preferred Prime Minister

Scott Morrison’s approval rating is 34% (up 1 point), and his disapproval rating is 48% (stable). The proportion stating they ‘neither approve nor disapprove’ or ‘don’t know’ is 18%. This gives a negative balance of opinion of -15, in contrast to the balance of opinion of +9, at the same point prior to the 2019 Federal Election.

Anthony Albanese’s approval rating is 31% (up 1 point), with a disapproval rating of 35% (up three points). While this gives a better balance of opinion (-5), Albanese’s performance rating has fallen since the start of the campaign. Further, a large minority are still to form a clear opinion of Albanese’s performance, with 34% (down 4 points) saying they neither approve nor disapprove or do not know.

There remains little difference in who the public say they would prefer as Prime Minister; 38% say they prefer Scott Morrison (up 1 point), and 40% prefer Anthony Albanese (up two points). This is a weaker position for Scott Morrison than at the same period, prior to the 2019 Federal Election (46% preferred Prime Minister).

How strongly do you approve or disapprove of the performance of … as Prime Minister?

 

 

May 2004

 

May 2005

May 2006

 

May 2007

May 2008

 

May 2009

 

May 2010

May 2011

 

May 2012

 

May 2013

 

May 2014

 

May 2015

 

May 2016

 

May 2017

May
2018

April
2019

Mar-April 2022

April 2022

%

Howard (PM)

Howard (PM)

Howard (PM)

Howard (PM)

Rudd (PM)

Rudd (PM)

Rudd (PM)

Gillard (PM)

Gillard (PM)

Gillard (PM)

Abbott (PM)

Abbott (PM)

Turnbull (PM)

Turnbull (PM)

Turnbull (PM)

Morrison (PM)

Morrison (PM)

Morrison (PM

Approve

52

53

53

51

69

64

45

43

35

40

34

42

48

45

51

48

33

34

Disapprove

41

40

42

43

22

32

49

52

60

56

62

50

40

44

39

39

48

48

Net approve

+11

+13

+11

+8

+47

+32

-4

-9

-25

-16

-28

-8

+8

+1

+12

+9

-15

-15

 

Who is your preferred Prime Minister, … (PM) or … (Opposition Leader)?

 

 

May 2004

 

May 2005

May 2006

 

May 2007

May 2008

 

May 2009

 

May 2010

May 2011

 

May 2012

 

May 2013

 

May 2014

 

May 2015

 

May 2016

 

May 2017

May
2018

April 2019

Mar – April 2022

April 22

%

Howard (PM)
Latham

Howard (PM)
Beazley

Howard (PM)
Beazley

Howard (PM)
Rudd

Nelson
Rudd (PM)

Turnbull
Rudd (PM)

Abbott
Rudd (PM)

Abbott

Gillard (PM)

Abbott
Gillard (PM)

Abbott
Gillard (PM)

Abbott (PM)
Shorten

Abbott (PM)
Shorten

Turnbull (PM)
Shorten

Turnbull (PM)
Shorten

Turnbull (PM)
Shorten

Morrison (PM)
Shorten

Morrison (PM)
Albanese

Morrison (PM)
Albanese

PM

47

52

54

43

17

28

53

44

50

46

40

44

51

47

52

46

37

38

Opposition leader

43

38

34

51

70

64

38

47

42

46

51

39

29

35

32

35

38

40

Leader attributes

The tables below show the leadership attribute scores for Scott Morrison and Anthony Albanese, and how these compare historically for Prime Ministers and Opposition Leaders.

Of the five attributes, Scott Morrison leads on 2 (those emboldened in the table below). Anthony Albanese also leads on two, with the final rating drawn.

Mr Morrison’s relative strength is the perception he has a firm grasp of economic policy. Mr Morrison’s clear lead on this front is almost certainly due to a combination of the Coalition’s historical advantage on economic management as well as Mr Albanese’s inability to correctly recall unemployment rate and the RBA cash rate. While Mr Morrison leads here, his absolute rating remains relatively low compared to past leaders.

In comparison, Mr Albanese has a clear lead on being perceived as trustworthy. Albanese is helped in this by Morrison receiving the lowest trustworthy rating recorded. Morrison’s rating is five points below the previous low of 35% for Tony Abbot in 2015.

 

Morrison

Albanese

% saying attribute applies

 

 

Competent

42

42

Has a firm grasp of economic policy

48

31

Has the confidence of his party

44

52

Has a clear vision for Australia’s future

41

37

Trustworthy

30

41

Mr Morrison’s ratings are markedly lower now than when last measured in May 2019. Morrison has declined significantly on all leadership aspects and is also well below his immediate predecessor Malcolm Turnbull.

LIBERAL LEADER TRENDS

Malcolm Turnbull

Scott Morrison

% saying attribute applies

Feb 2015

Oct 2015

April 2016

June 2018

Sep 2018

May 2019

April 2022

Competent

74

83

70

67

64

59

42

Has a firm grasp of economic policy

70

80

66

67

66

57

48

Has the confidence of his party

52

67

50

55

49

53

44

Has a clear vision for Australia’s future

58

70

51

52

51

50

41

Trustworthy

55

58

51

48

49

44

30

While Mr Morrison’s ratings are low compared to his past self and predecessors, ratings for Albanese are low compared to past leaders. Albanese rated lower than Bill Shorten’s May 2019 scores on four of five attributes, leading only on perceived trustworthiness, and only on that marginally (+2 points).

Finally, Mr Morrison and Mr Albanese drew on perceived competence – with an equal, all-time low of 42%. This underscores the views of the undecided voters participating in the focus groups who – irrespective of past voting behaviour – expressed a lack of enthusiasm for the options presented at this election.

LABOR LEADER TRENDS

BILL SHORTEN

ANTHONY ALBANESE

% saying attribute applies

July
2014

Nov

2014

July
2015

Oct
2015

April 2016

June 2018

Sep 2018

May 2019

 April

2022

Has the confidence of his party

63

71

56

58

58

65

70

70

52

Competent

57

58

52

51

49

53

57

54

42

Has a clear vision for Australia’s future

38

43

36

37

34

44

47

47

37

Has a firm grasp of economic policy

45

43

43

39

38

48

47

39

31

Trustworthy

45

44

39

36

36

39

39

39

41

ATTRIBUTES TREND DATA

 

 

June 1995

June 2007

April 2013

July 2013

July 2014

Nov 2014

Sample size

2,056

1,403

1,400

1,008

1,400

1,401

 

% saying attribute applies to leader

Keating

Howard

Howard

Rudd

Gillard

Abbott

Rudd

Abbott

Abbott

Shorten

Abbott

Shorten

 

(PM)

(OL)

(PM)

(OL)

(PM)

(OL)

(PM)

(OL)

(PM)

(OL)

(PM)

(OL)

Competent

 

62

68

73

74

53

60

65

55

52

57

50

58

Has the confidence of her/his party

 

65

56

76

79

28

76

50

79

64

63

53

71

Trustworthy

 

45

51

66

54

36

47

45

40

35

45

36

44

Has a clear vision for Australia’s future

 

53

52

59

61

47

53

59

48

54

38

49

43

Has a firm grasp of economic policy

 

53

65

78

52

46

53

59

49

45

45

46

43

 

 

 

July 2015

Oct 2015

April 2016

June 2018

Sep 2018

May 2019

 April 2022

Sample size

1,402

1,403

1,402

1,200

1,200

1,207

n=2,296

 

% saying attribute applies to leader

Abbott

Shorten

Turnbull

Shorten

Turnbull

Shorten

Turnbull

Shorten

Morrison

Shorten

Morrison

Shorten

Morrison

Albanese

 

(PM)

(OL)

(PM)

(OL)

(PM)

(OL)

(PM)

OL)

(PM)

(OL)

(PM)

(OL)

(PM)

(OL)

Competent

 

45

52

83

51

70

49

67

53

64

57

59

54

42

42

Has the confidence of her/his party

 

51

56

67

58

50

58

55

65

49

70

53

70

44

52

Trustworthy

 

35

39

58

36

51

36

48

39

49

39

44

39

30

41

Has a clear vision for Australia’s future

 

49

36

70

37

51

34

52

44

51

47

50

47

41

37

Has a firm grasp of economic policy

 

47

43

80

39

66

38

67

48

66

47

57

39

48

31

[1] When compared to the previous poll undertaken 30 March to 2 April 2022

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