Constant evolution is the new normal but getting the attention of consumers today is harder than in the past. Consumers are bombarded with advertisements and standing out among thousands of new products launched every year means innovating is more challenging than ever before. When it comes to adopting innovations in today’s world of distractions, consumers have adapted by making fast, intuitive and effortless decisions.
InnoTest is grounded in behavioural science and replicates how consumers make choices in real life.
GAMIFIED APPROACH chooses between the innovation and the consumer defined competition
RESPONSE TIME detects conviction or hesitation in choice
AI TEXT ANALYTICS help understand emotions associated with choices
What makes InnoTest so effective? It engages consumers in a way that closely mimics the decisions people make by focusing on:
We talk to your consumers –no matter how targeted – without losing the ability to compare to norms
We capture behaviour in the true competitive context your innovations are actually up against in the market
We are innovation experts, we understand the behavioural science of innovation adoption