Search
-
Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
-
Labor party’s lead over the coalition narrows - Fairfax Ipsos Poll
The Labor Party’s lead over the Coalition has narrowed in the October 2018 Fairfax Ipsos Poll.
-
Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
-
Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
-
Australians feel political parties are poor at producing capable leaders and stable Government
Australia’s political parties are poor at producing capable leaders and stable Government, creating policy ideas that are in Australia’s long term interests and communicating how they will solve issues important to voters, the results of an Ipsos survey into political leadership in Australia.
-
Voters reject proposed changes to anti-discrimination laws
The Labor Party retains its lead over the Coalition in the October 2018 Fairfax Ipsos Poll.
-
Fairfax Ipsos poll quarterly analysis - Labor continues to lead Coalition
On a two party preferred basis, for the period July-September 2018, analysis by the Fairfax Ipsos Poll shows that Labor leads the Coalition by 48% to 52%.
-
“Anti-system” sentiment is still strong around the world
More than one third of Australians think their country is in decline, while three in five Australians believe the economy is rigged to advantage the rich. Just over half (51%) of all Australians believe they need a strong leader who is willing to break the rules; and, two in three (65%) Australians lack confidence in the media.
-
Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
-
Beyond Populism? Two Years After
Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.