In an attention deficit economy, creative needs to stand out from the crowd. More than ever, strong creative is paramount to delivering short-and long-term business value. Advertisers need instant access to learnings embedded in the latest scientific thinking.
Quickly evaluate and optimise video creative
Creative|Spark is a new cutting edge rapid creative evaluation service from the Ipsos.digital toolbox that that allows you to:
EVALUATE the power of creative to capture and retain Branded Attention
ASSESS short and long term brand effects, underpinned by sales validations
MEASURE a unique combination of thoughts, feelings and immediate emotions, via facial coding
OPTIMIZE with action-based reporting
What makes Creative|Spark so effective?
Design and metrics grounded on Behavioral Science, Data Science and Neuroscience with Text analytics and AI supervised machine learning algorithms.
Holistic diagnostics and concise reporting for fast optimization with key signals of creative potential.
Evaluates finished Videos and animatics in as little as 24 hours.
Offered in a range of options from self-serve to full service, to fit your timings, budget, and business needs.