Ipsos’ second webinar in our WiTF series discusses strategies that organisations and brands can use right now - to not only understand their possible futures - but to shape the future to obtain advantage from crisis, and to fortify their commercial success.
Please join us to unpack the challenges and business opportunities and hear from our three inspirational speakers covering the following topics:
Science-Based Future-Casting. Presented by Kathy Benson who will discuss the research and Behavioural Science frameworks we can use to predict or create our future, even amidst a sea of uncertainty and volatility.
Living through the Covid Cloud and Beyond. Aiden Regan will share ‘hot off the press’ insights drawn from our #Home online community, about how our lives have changed through 2020, and what that means to us now and over the next few years.
Lifestyles & Livelihoods: Our Urban Future. Presented by Urban Futurist Stephen Yarwood, who explores preferred futures for cities, communities and corporations and who is known worldwide as a thought leader on the “future citizen”. Dynamic, provocative and a highly motivating speaker, Stephen will explore how we can recognise the short, medium and long-term opportunities from this crisis to do lots of the things that have always been “too hard to change.”
Kathy Benson - Chief Client Officer, Ipsos ANZ, Kathy has more than 28 years’ experience working in the field of marketing, brand, and communications - delivering insights and strategic advice to blue chip corporates and large organisations across a variety of industries.
Kathy will be presenting on the topic Science-Based Future-Casting and will be discussing the research and Behavioural Science frameworks we can use to predict or create our future, even amidst a sea of uncertainty and volatility.
Kathy has published articles and spoken at conferences on topics such as Brand Purpose; Customer Centricity; Brand Archetypes, Communicating with Emotion, Syncing into Social Values and many other topics.
Aiden Regan - Managing Director, Ipsos UU ANZ, Aiden is a strategic researcher with 18+ years agency and consultancy experience, and is the Managing Director of the Ipsos qualitative business in Australia & New Zealand. Aiden is a versatile thinker with the ability to generate meaningful insight and turn that into actionable business strategy.
Aiden will be presenting on the topic Living through the Covid Cloud and Beyond and will share ‘hot off the press’ insights about how our lives have changed and pivoted through 2020 and what that means to us now and over the next few years.
Aiden has immense experience working in partnership with SMEs and blue chip organisations across the UK, Australia and NZ and has recently overseen major strategic research projects in the banking, media, FMCG, retail and manufacturing sectors.
Stephen Yarwood - Urban Futurist city2050, Stephen is an internationally respected Urban Futurist (& Former Lord Mayor of Adelaide, Australia) who explores preferred futures for cities, communities and corporations by consulting on governance, leadership, strategic planning and urban development. He is considered a thought leader on the “future citizen” and is a dynamic, thought provoking and highly motivating communicator. Passionate about how cities and communities work, Stephen believes we are seeing a radically new urban operating system being urgently installed as a result of COVID-19. He will explore this within the context of Lifestyles & Livelihoods: Our Urban Future and will be discussing how we can recognise the short, medium and long-term opportunities from this crisis to do lots of the things that have always been “too hard to change.”