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World Mental Health Day 2022: Three in four globally say mental and physical health are equally important
Mental health now ranks 2nd among global health concerns, overtaking cancer
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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3 in 5 globally say their healthcare system is overstretched
However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good.
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What worries the world - September 2022
Inflation is the top global concern for the sixth month in a row with four in ten choosing it as a worry.
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Majority across 34 countries describe effects of climate change in their community as severe
One in three globally brace themselves for being displaced from their home in the next 25 years: Ipsos survey for the World Economic Forum.
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The shifting needs of global mobile gamers in 2022
A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
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What patients and practicians say about the pains of Eczema
Today is World Atopic Eczema Day, established to enhance awareness, understanding and management of a skin condition that can severely affect patients’ health and wellbeing.
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High food prices are taking a bite out of budgets
And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.